Storytelling for Sustainable Customer Relationships
Storytelling for Sustainable Customer Relationships
Description
This trainings enables sales professionals to use the art of storytelling to present products, services and solutions in a way that really touches and convinces customers. Participants learn how to develop relevant and gripping stories that simplify complex issues, build trust and positively influence purchasing decisions.
Contents
Why stories (usually) work better than numbers, data, and facts
The basics of a good story
Which sales stories suit which customers/needs?
Structuring a story for the sales pitch using a specific customer example
Developing and presenting your own sales stories with direct feedback
For Individuals
They learn not only to describe products and services, but to bring them to life.
For Businesses
Your sales team will be empowered to anchor messages more emotionally and sustainably. This leads to greater customer loyalty, a stronger brand perception and a competitive advantage, as your offers are not only rational but also emotionally convincing.
